GNUmakefile: Use dedicated script for serve_ota
The Ruby web server will now generate the MD5 and serve the built
binary, rather than doing it ahead of time and then running a web
server. This allows me to repeatedly make changes with just 'gmake'
and let another serve_ota process stay running, rather than having
to re-run serve_ota after every change to re-generate the MD5
ota.txt.