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1# Network Effects 2 3Networks rule our world. From the chemical reaction pathways inside a cell, to the web of relationships in an ecosystem, to the trade and political networks that shape the course of history. 4 5[Network effects occur when the value of a product or service is subject to the number of users. A positive network effect means that a product or service becomes more valuable to its users as more people use it.](https://julian.digital/2021/12/20/the-power-of-defaults/) 6 7Network [diffusion](http://web.archive.org/web/20240705113531/https://meltingasphalt.com/interactive/going-critical/) is the way things move and spread, somewhat chaotically, across a network. For example: 8 9- Infectious diseases jumping from host to host within a population. 10- Memes spreading across a follower graph on social media. 11- A wildfire breaking out across a landscape. 12- Ideas and practices diffusing through a [[culture]]. 13- Neutrons cascading through a hunk of enriched uranium. 14- Economies of scale. More scale means more scale. 15- More customers means more social proof means more customers.